Branded content is the practice of marketing via the creation of content that is funded or outright produced by an advertiser. Branded content is designed to build awareness for a brand by associating it with content that shares its values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement.

Corporate video refers to any type of non-advertisement based video content created for and commissioned by a business, company, corporation, or organization. Today, the vast majority of corporate video content is hosted online and is published on the company’s website page and distributed through social media or email marketing.

A documentary film is a nonfictional motion picture intended to document reality, primarily for the purposes of instruction, education, awareness or maintaining a historical record.

Event F&B videography is a video production that captures the social and activities related to the food and beverages (F&B) industry.

Franchise video, in its simplest definition, is a video that sells the business opportunity that allows the franchisee to start a business by legally using someone else’s (the franchisor’s) expertise, ideas, and processes.

YouTube product review videos have paved the way for a new wave of influencers who aren’t necessarily beauty experts or daily vloggers, but who have trusted voices and opinions on toys, technology, and more.

Product videos are created with the main purpose of selling a product and offer an opportunity to communicate all of the highlights and features of a product which are typically written on the product page in text but with the added bonus of showcasing glamour shots of the product.

In promotion and of advertising, a testimonial video consists of a person’s spoken statement extolling the virtue of a product or services in the real estate industry.

A short film is any motion picture not long enough to be considered a feature film.

A showreel or demo reel is a short piece of edited video showcasing a person's previous work. These are used by many kinds of people involved in filmmaking and other media, including actors, animators, lighting designers, editors, models, and others.

In promotion and of advertising, a testimonial video consists of a person's spoken statement extolling the virtue of a product or services.

Trailers consist of a series selected shots from the film being advertised. Since the purpose of the trailer is to attract an audience to any films, these excerpts are usually drawn from the most exciting, funny, or otherwise noteworthy parts of the film but in abbreviated form and usually without producing spoilers.

A range of video created to empower a person, employee, company, business or organization that delivers a form of training to people or an organization with a specific form of necessary and vital training.

Filming done in secretcly with permission granted later before the release of the final film. Surreptitious, or secret, filming and recording are powerful journalistic tools and must be handled with due responsibility.