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Branded content is the practice of marketing via the creation of content that is funded or outright produced by an advertiser. Branded content is designed to build awareness for a brand by associating it with content that shares its values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement.
![Empire Artisan Barbecued Pork [Empire]](https://img.youtube.com/vi/sBYx0EiJHYs/mqdefault.jpg)
![A Gift From The Heart: Barbecued Pork [Shangri-La Hotel Singapore]](https://img.youtube.com/vi/x0cCul73has/mqdefault.jpg)
![Our Story [Empire Artisan Mooncake]](https://img.youtube.com/vi/oV9P6AiRoZ4/mqdefault.jpg)
![Entity Health [iX Biopharma Ltd]](https://img.youtube.com/vi/ONIHMk_Nr20/mqdefault.jpg)